Songkhla Convention and Exhibition Bureau (SCEB) was established on 20 August 2020 with the push for the MICE industry in Songkhla Province to be a tool for driving the sustainable economy both locally and internationally. upstream, midstream, and downstream. Therefore, Prince of Songkla University was assigned to establish a unit to drive the MICE industry at the provincial level, the first in Thailand. To aim to upgrade the destination to be ready to support all types of international MICE events. and raise the potential of personnel to be more capable